This is a guest post by Spencer Wong of the blog, Sunflower Rings.
By now, we can buy almost anything we want on the Internet, including jewelry. Buying jewelry online has brought so much convenience to our lives. A significantly lower price than Retail Stores, a large number of choices, honest reviews from other customers, etc. But the truth is, not everyone trusts those online jewelers. Indeed, it is impossible to guarantee that we could get exactly what we want without touching the real jewelry.
You may hesitate when it comes to something important like an engagement ring (diamonds or gold). If you decide to buy jewelry online, like diamonds or gold then some related research may be required.
Step 1. Perform Research
Before you buy anything, learn some fundamental information.
For example, if you are going to buy a diamond ring, then you must know what 4C is, which is the essential knowledge about diamonds. 4C is an abbreviation that means: Cut, Color, Clarity and Carat Weight. Simply speaking, you may want to know how many levels does each C have, how people define these levels, which level you are looking for, etc.
Doing research can help you not only to qualify the gem which you want to buy but also to give you a better understanding of which market price is considered fair.
Step 2. Find a Reputable Sites
All your doubts are because of TRUST and it is nothing wrong with that. So, finding a site with a good reputation can help you a lot. First, looking for online stores which have been established for at least 5 years. The more history it has, the more trustworthy it would be.
Make sure you can contact the sellers, either by email or phone. Usually, those owners are experts in their respective industry, they would gladly share their knowledge with you and answer your questions. If the seller does not reply, then probably it is not a good idea to buy from them.
Searching for posts on social media might be another way to help you to confirm their reputation. As you can see the comments from other customers and the number of followers the brands have.
Step 3. Is a Money Back, Secure Payment System Guaranteed?
Due to the lack of dealing with the real jewelry, you probably at first will get something that you didn’t expect. Wrong size, shallow cut, it looks different from the images online, etc. These problems are hard to avoid, and it requires you to pay attention to the Return Policy before you actually buy. Make sure the policy is guaranteed! Online sellers usually offer 30 days return back, but it also depends on other situations. In addition, online jewelry sellers provide multiple kinds of payment offers, such as PayPal, Credit Card, Debit Card, Alipay, etc. It really brings us much convenience.
After you find a respective site, make sure they offer a secure payment system. All of the payments should go through a secure payment system, and the delivery should be done by a respectable carrier company.
Step 4. Ask for the Required Certification
Unless you are buying antique jewelry, you must make sure there is a certification coming with it. Usually, those respectable jewelry sellers will offer it.
Ask the seller directly if the diamond has been certificated by GIA (Gemological Institute of America). Usually, the diamonds with GIA certification are more expensive than those with other certifications.
Step 5. Read the Purchasing Reviews
One of the advantages of buying jewelry online is that you are able to read the reviews from other costumers. You may get more honest information (which the seller won’t tell), even some problems that you ignored from the reviews.
Step 6. Do More Comparison!