6 Steps for Buying Jewelry Online

This is a guest post by Spencer Wong of the blog, Sunflower Rings.

Photo by Brooke Cagle

By now, we can buy almost anything we want on the Internet, including jewelry. Buying jewelry online has brought so much convenience to our lives. A significantly lower price than Retail Stores, a large number of choices, honest reviews from other customers, etc. But the truth is, not everyone trusts those online jewelers. Indeed, it is impossible to guarantee that we could get exactly what we want without touching the real jewelry.

You may hesitate when it comes to something important like an engagement ring (diamonds or gold). If you decide to buy jewelry online, like diamonds or gold then some related research may be required.

Step 1. Perform Research

Before you buy anything, learn some fundamental information.

For example, if you are going to buy a diamond ring, then you must know what 4C is, which is the essential knowledge about diamonds. 4C is an abbreviation that means: Cut, Color, Clarity and Carat Weight. Simply speaking, you may want to know how many levels does each C have, how people define these levels, which level you are looking for, etc.

Doing research can help you not only to qualify the gem which you want to buy but also to give you a better understanding of which market price is considered fair.

Step 2. Find a Reputable Sites

All your doubts are because of TRUST and it is nothing wrong with that. So, finding a site with a good reputation can help you a lot. First, looking for online stores which have been established for at least 5 years. The more history it has, the more trustworthy it would be.

Make sure you can contact the sellers, either by email or phone. Usually, those owners are experts in their respective industry, they would gladly share their knowledge with you and answer your questions. If the seller does not reply, then probably it is not a good idea to buy from them.

Searching for posts on social media might be another way to help you to confirm their reputation. As you can see the comments from other customers and the number of followers the brands have.

Step 3. Is a Money Back, Secure Payment System Guaranteed?

Due to the lack of dealing with the real jewelry, you probably at first will get something that you didn’t expect. Wrong size, shallow cut, it looks different from the images online, etc. These problems are hard to avoid, and it requires you to pay attention to the Return Policy before you actually buy. Make sure the policy is guaranteed! Online sellers usually offer 30 days return back, but it also depends on other situations. In addition, online jewelry sellers provide multiple kinds of payment offers, such as PayPal, Credit Card, Debit Card, Alipay, etc. It really brings us much convenience.

After you find a respective site, make sure they offer a secure payment system. All of the payments should go through a secure payment system, and the delivery should be done by a respectable carrier company.

Step 4. Ask for the Required Certification

Unless you are buying antique jewelry, you must make sure there is a certification coming with it. Usually, those respectable jewelry sellers will offer it.

Ask the seller directly if the diamond has been certificated by GIA (Gemological Institute of America). Usually, the diamonds with GIA certification are more expensive than those with other certifications.

Step 5. Read the Purchasing Reviews

One of the advantages of buying jewelry online is that you are able to read the reviews from other costumers. You may get more honest information (which the seller won’t tell), even some problems that you ignored from the reviews.

Step 6. Do More Comparison!

There are SO many choices for you! And it is also why a rational comparison is required. After you have done the research, it is time or it to come in handy.
If you see a similarly designed ring on another site but is with a lower price, you need to be cautious. Read carefully about the detail information, color, weight, cut, gems, etc. There must be something wrong that can make a different price.
In addition, there are small reasons that can also affect the price. Generally, an oval cut can be cheaper than a round cut, which has the same carats. And a 0.9 carats diamond can save you much more money than a 1 carats diamond.
Buying jewelry online could be a very good idea if you follow these 6 steps to make yourself more confident when you deal with the sellers. Perform research, negotiate with the sellers, compare around, then decide. The time you take will definitely be worth it!
End of post.
Until my next post, fashionistas! Check out Sunflower Rings for more jewelry tips and tricks! As always, I love my lovely readers!
Lauren Hochman

Lauren Hochman is the owner and founder of THE TEEN RUNWAY. When she is not writing blog posts, you can find her studying for exams, exploring Texas, or playing with her adorable pets.

Find me on: Web | Twitter | Instagram



  1. August 21, 2019 / 3:58 am

    Very helpful post, thank you very much for sharing with us.

  2. Sam Gibson
    July 30, 2019 / 9:37 pm

    My wife’s birthday is coming up in a few months. I’d love to buy her a nice piece of jewelry. I love your tip about making sure to find reputable sites.

    • August 2, 2019 / 10:43 pm

      Hi, Sam! Thanks, I’m sure she’s going to love it! 🙂 xx, Lauren

  3. January 9, 2019 / 11:12 pm

    These tips are really helpful. Thanks for sharing and keep posting more.

  4. December 28, 2018 / 10:23 am

    Very interesting post, These pictures are beautiful and they do an amazing job of capturing the way they are arranged! Thanks so much for sharing your beautiful work of jewelry !

  5. October 24, 2018 / 2:43 pm

    I’m looking into getting my girlfriend jewelry for her upcoming birthday. I thought you made a good point how it’s important for me to do proper research before buying online so I know exactly what I want. Seeing as how you also mention it will ensure I know what a proper fair market price is, I’ll definitely use this tip for my search.

  6. October 19, 2018 / 11:04 pm

    I do like that your article emphasizes the importance of comparing jewelry; after all, that is one of the major benefits you have for buying jewelry online. By looking at different pieces online you can immediately compare them on different websites. This will make it much easier for you to determine whether or not you are getting the best deal for what you want to buy.

  7. Top Gun
    October 18, 2018 / 9:38 am

    These are admirable and incredible!

  8. October 18, 2018 / 4:57 am

    Your advice to research and figure out the type of gem you want and to get an understanding of a good price is a good idea. This could also help you learn about the reputation of the online jewelry store by reading reviews and learning about the quality of their products. You could also talk to people you know about the stores they’ve used, which could give you the chance to see their jewelry in person and figure out if it’s a good quality.

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